I’ve seen this happen in investment circles. The successful investor tips a stock or backs a company and suddenly that company is going to be a huge success. Seems as if this celebrity style betting has comes to racing with corporate bookmakers like SportingBet offering odds on Bart Cummings winning the Melbourne Cup. Well, a horse trained by Bart Cummings – which is a novelty bet and one that is good fun and expands the realm and appeal of this great Australian tradition. Well done lads!